Hi! I'm Saiyyidah. 

I'm an author, coach, and facilitator. I spent 10 years as a leader in local government, and for 10+ years I've been helping individuals and organizations to pause, plan and make progress.

I'm pretty sure I told you that already on the homepage, but I thought it was worth repeating... you know, just in case :-) 

TL:DR Version


The quick LinkedIn style profile I share when asked for a bio for speaking events or leadership development training. "Saiyyidah (pronounced say-ee-dah, meaning female leader) is the Author of Amazon #1 International Bestseller RESULTS: The Art and Science of Getting It Done. She has 10 years as a leader in public/private sector. And a further 10+ years as a business coach helping professionals and businesses get results.

Saiyyidah is a Certified Business Coach, Certified High Performance Coach, Faculty Member and Tutor with Meyler Campbell, has a Masters in Applied Positive Psychology, and Construction Economics and Management. Saiyyidah was one of the first 10 female Fellows of the Association for Project Management."

Get To Know Me Better...

0-10 The First Decade


I was born in London. Got my first passport when I was a week old (you can see the picture on the right). My dad took me my mum and me to Saudi to perform Hajj (the pilgrimage), and we came back by land via Turkey. Obviously I don't remember anything about the trip but wish I could repeat it!

Before I was 10 I had my first business (a lemonade stall with my younger sisters as my team!). When people would ask me what I wanted to do when I grew up I said 'I want to be happy.' I came back to this question 30 years later when I started to study positive psychology and the science of wellbeing. 

11-20 The Teenage Years


I got my first job when I was 11 years old working in a playscheme. Started secondary school and you know, the teenage years full of care free life. Also the stress of exams. Passed my driving test when I was 17 (failed the first one for speeding!). 

Managed to persuade Mr Trafford to let me study Design Technology at A level despite my inexperience. That was my first major lesson in persuasion and influence. I got an A in the exam and made a friend for life.

I moved to Glasgow when I was 18 to study Architecture at the Mackintosh, Glasgow School of Art and Glasgow University. That was where I grew up.

21-30 University, Growing Up, and Getting Married.


In my early 20's I used to run half marathons, do all nighters, and cook for 20 university friends for £20! 

I finished my first degree just as the 1990's recession was hitting the economy. I applied for 600 jobs and thankfully the one job where I got an interview was the one job I was offered! 

In 1998 I qualified as an Architect. I also had a car accident that wrote my car off, and almost wrote me off. This resulted in a major change in my approach to life. I moved back to London and completely reassessed everything. 

When I was 29 years old I decided I wanted to get married. Once I decided I pretty much asked anyone if they knew anyone suitable for me (if we met, yes I would have asked you too!). Two months later I met my husband, we decided to get married a month after that, and three months later we were married. At the same time I was completing my Masters in Construction Economics and Management and changing jobs. This was the time I moved into project management. 

I recovered from the car accident sufficiently to get a job as the Deputy Head of PPP and was second in charge of procurement of £200m regeneration and schools refurbishment. 

31-40 Buying A House, Having Kids, Becoming A Director, Quitting My J-O-B. 


I set an intention to alway change jobs or get promoted every 3 years. This served me well- I became an Assistant Director. I hired my first coach who helped me to become the youngest Director for BSF in the country.

My husband and I had two children and had some really rich learnings and growth! I also discovered another layer to the art of negotiation (persuading a 5 year old to go to school is harder than discussing the details of a £300 million construction deal with lawyers!).

I learned how to become a better leader thanks to my children who were my teachers as well as other more formal teachers from UCL, MollerPSF, Ashridge, and Cambridge. I started to earmark others who had potential and started to coach them so that they could progress faster (some of them are now Directors in significant professional service firms).  

I left the Director role, leaving from security and safety is an eye opening experience, but one of the best decisions I ever made. I then retrained as a Certified Business Coach with Meyler Campbell. I also did a Masters in Applied Positive Psychology, and studied Positive Psychology Coaching with Dr Robert Biswas-Diener. I danced with some of the negative/positive aspects of imposter syndrome and became a super student with 7 coaching certificates, and 3 psychometric assessments, post graduate certificates, and several Masters degrees! 

This decade was also when I started to learn about running your own business not as a hobby or side hustle. I received my first email from Brendon Burchard in 2012 and attended the only Experts Academy outside the UK in 2013. I am still Brendons student and have been in his mastermind for the last few years. 

41+ Traveling The World, Doctorate, Covid... 


One day I woke up and decided I wanted to travel. We had a rich discussion about it in our family and then took 6 weeks out as an experiment. Got back to the UK and everyone was in agreement so we decided to take the kids out of school and live like nomads for a short while. We were able to have some amazing experiences (swim in the Indian ocean, see the whales on the West coast of America, drive the Route 66, eat Chinese food in China amongst other things). 

After years of thinking I'd like to do a doctorate I made it a reality and started my research into interculturality, belonging/identity, and intersectionality. 

We stopped traveling for a variety of reasons. Then 2 years later covid happened, and I went from traveling every month or so to not even being able to go and get a coffee around the corner! 

This was the decade I became a Faculty Member at Meyler Campbell, became an Xchange Facilitator, and wrote RESULTS The Art and Science of Getting It Done. I joined Brendon Burchard's mastermind (my husband gave me the nudge to do it!), and studied with amazing teachers throughout the world. 

When the pandemic hit I re-evaluated everything and started all over again. Whilst I have been using Zoom and Skype for coaching since 2011 I knew it was going to be different. I had days in bed under the duvet, and I also had days of focused work being able to make more progress in my business and doctorate studies in 2020 than I did before. 

2020 was the year I became very aware of my impact and how I am able to support others through discussions and training in unconscious bias, intersectionality, and belonging.

How I Work... 

I’m a professional, certified, qualified coach and facilitator with 5 degrees (and counting!).  I share with you because I take coaching seriously. At the age of 36 I was one of the youngest in the country to be appointed as a Director in Local Government. I know about how stop being stuck in the fog, to clearly articulate a goal and then make it happen!

I graduated from Meyler Campbell 's Business Coach program in 2010, where I have been a Faculty member since 2020. I’m also a Certified High Performance Coach (2nd cohort), trained by Brendon Burchard, Founder of High Performance Institute.  In addition I have multiple certifications in leadership development, coaching, positive psychology and project management. I became a coach because it was coaching that helped me fast-track my career while prioritizing my family life so that I could  live up to my desire to live intentionally, be content, and aim for excellence. 

I bring a diverse range expertise and experience to provide bespoke coaching which is psychologically safe, progress oriented (which sometimes means pausing to reflect on life), and takes account of your capacity and capability. This is RESULTS Coaching, where you life on your terms.

We will come up with a clear approach for coaching that takes account of where you are now and where you want to be (using The Capacity and Capability Model). Utilizing evidence-based and heart-centred strategies you will create a plan so that you are able to take a holistic approach to your day, week, month, quarter.

You may be a successful career professional, new entrepreneur, a stay at home parent, student or someone looking for personal and professional growth - my job is to hold a space for you to think, reflect, and by asking the right question enable you to have insights, reduce your blind spots, and make the progress you seek in life. 

By working with me you will make more informed decisions, understand yourself (and others) more, and create and live the life you want.

When I am in your team, I am all in!

Why I Do It...

I absolutely love conversation, coaching and facilitating. The idea of supporting others to pause, plan, and progress in life is just one of the best things I can do.... and then to do this as my job, well that is just a real gift!

Back in the day, I had no idea what a coach was until I received coaching that helped me to get a job which was 2 grades higher and had a 50% salary increase (this is unheard of in local government). I knew I had the skills and ability, I just didn't know how to prepare myself for the interview, how to present myself in the best way possible, and how to navigate the world of senior leadership. I share this with you because I want you to know that having high ambitions, big dreams, and wanting more in your life is a good thing. And getting the support to help you is also fine. We didn't know how to read until someone showed us the way. This is why I am a coach, I love seeing people and organizations realize their potential. 

For me coaching is the creation of a psychologically safe, confidential space where time is taken to explore and be curious, to pause, plan and progress. 

I take my role seriously and am a committed life long learner. I am on a continuous journey of personal and professional development so that I am able to thrive personally and professionally, and help you to do the same as your coach. 

Work With Saiyyidah...

The RESULTS Program

A 7 week virtual training program teaches you how to pause to take stock and create your personal GPS based on who you are, create a plan that you will implement on, and how to progress... even when life is complicated, you are not sure where to start, or you've already said yes to too much! 

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The RESULTS Revolution

Make this year the year of results by combining The RESULTS Program with monthly RESULTS Group Coaching with Saiyyidah . This is the MOST advanced IMPLEMENTATION IMMERSION I have created. No matter where you are and what cadence of progress you seek, Saiyyidah will guide you in live monthly group sessions. 

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Private Coaching

Saiyyidah is one of the most experienced and qualified professional coaches in the world. When you work with her she is all in. Saiyyidah will create a space for you where she will challenge with compassion, and enable you to make what feels like miracles happen in your life. Contact Saiyyidah directly to find out more.

Apply for Coaching

35 Questions...

1. Living Arrangement? With husband, two teenagers, and Tiger the Cat.

2. What book are you reading now? I always have about 3 books on the go! Currently reading The Art of Gathering by Priya Parker, Sacred Hoops by Phil Jackson, and listening to The Molecule of More Daniel Liberman and Michael R Long. 

3. What's on your mouse pad? No one uses a mouse pad these days! 

4. Favourite board game?  Scrabble

5. Favourite Magazine? No longer read magazines but love The Guardian, The Atlantic, Boston Globe, Scottish Herald

6. Favourite smells? Freshly laundered linen. Fresh coffee and croissants out of the oven. 

7. Favourite sound? Rain, storms. The sound of silence.

8. Worst feeling in the world? No hope, no direction. 

9.What is the first thing you think of when you wake up? What time is it?

10. Favourite Colour? Deep, dark blue

11. How many rings before you answer the telephone? 2 or none.

12. Name of future child? I've had my kids.

13. Most important thing in life? Health, family, faith. 

14. Favourite foods? Prawn cocktail or smoked salmon pate for starter, steak and stuffed mushroom for main, cranachan (oats, cream, raspberries) for dessert. 

15. Chocolate or Vanilla? Real chocolate, or real vanilla. 

16. Do you like to drive fast? Yes.

17. Do you sleep with a stuffed animal? No

18. Storms -- are they cool or scary? Cool if I'm not in it or am inside. When we meet ask me about the mini tornado that we drove through in Utah a few years ago!

19. What type was your first car? Citroen 2CV

20. Dream Car? Anything fast

21. If you could meet one person dead or alive, who would it be? Too many!

22. Favourite alcoholic drink? I don't drink. A virgin mojito is great. 

23. What is your zodiac sign? Sagittarius but I don't believe in the stuff. 

24. Do you eat the stems of broccoli? Yes

25. If you could have any job you wanted, what would it be? The one I have right now! 

26. Ever been in love? Yes.

27. Is the glass half empty or half full? Half full. 

28. Favourite movie? - Kings Speech

29. Do you type with your fingers on the right keys? Every single time! One of the best things I did was learn how to touch type. 

30. What is under your bed? Storage.

31. Favourite number? 11

32. Favourite sport to watch on TV? Something that makes me learn and grow.

33. Say one thing nice about the person who sent this to you? I sent it to myself so... 

34. Name a person you sent this to who is most likely to respond? My husband.

35. Name a person you sent this to who is least likely to respond? Maybe you? If you want to let me know your answers just message me at [email protected] 

I'd love you to be my penpal.

I'll write to you every week, in RESULTS Revealed, with weekly inspiration, strategies, and resources created with Y-O-U in mind. I'll also share what I'm up to and what I'm reading/learning/listening.  We won't spam you because no one needs that! 

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